JIFFY MIX | Brand Refresh
Rebranding a Baking Icon
Jiffy Mix is a kitchen staple, yet their branding feels extremely dated. The gingham pattern and text hierarchy made the product look like something that would be found in a time capsule, nothing wrong with that but a refresh never hurts. In this project I aimed to update the Jiffy Mix branding and create more understandable brand guidelines for it's extensive family of products.
In my final rebranding of Jiffy Mix I ended up using gingham to frame the flavor and type of mix. By using gingham sparingly I believe it makes the brand stand out more as well as making the text easier to read. I color coded each box to correspond with flavor so that the family of products can easily be distinguished amongst themselves. As for the logo, I created a soft almost bubble like italicized typeface in order to give off a welcoming and cozy feel with a speedy twist.
Marketing
Billboard advertisements
Jiffy is such an established brand, yet they lack an advertising presence. I created a few simple ads that emphasize how easy and stress free baking can be when using Jiffy mix.
Merch
Apron and whisk set fit for a pro baker
Jiffy boxes contain the mix needed to bring delicious recipes to life. Besides eggs and milk, every baker needs tools to aid in their success. A Jiffy branded apron to keep clothes neat and a Jiffy whisk to mix up any Jiffy batter your heart desires are sold as a set alongside a Jiffy mix in a promotional offer.
